You're buying a business, not a job
Provide technology solutions every business needs, from simple monthly AI services to full websites, apps, and digital marketing, while our team does all the technical work. Run it from anywhere, answer to nobody, and keep 100% of your margin.
See how owning a MAC Digital Agency works, what's included, and whether it fits your goals. Free, in writing, in your inbox within minutes.
The model
We set you up with your own business so you provide technology solutions to businesses. You help them get more customers, stay ahead of the competition and run more profitably. We do all the technical work for you. Essentially we wholesale you the services and you retail them to your clients.
You retail every service at your own price and keep 100% of your margin, and because we supply at wholesale, we only make money when you do. Your side of it is all dealing with people, while our team takes care of everything technical behind you.
Your brand, your clients, your prices, your equity. You talk to business owners about what they want. More customers, more profit, and to outdo their competition. Then you put the solutions in front of them that get it.
Our team does the work your clients are paying for, and as far as they are ever aware they are your staff. Your client buys, you hand the job to us, and it comes back finished under your brand.
The difference between your retail price and our wholesale price is yours. 100% of it, plus recurring monthly profit on every service your clients keep running.
The range
Every business wants more customers and more profit. We build the technology that gets them there, you provide it, and there are plenty of ways to make money doing it. Some services cost the client a small amount each month and pay you for as long as they run. Others are big jobs paid up front, like the Acenda app here at six figures, and they keep paying you every month afterwards too. Most clients start with one thing and buy more later. No deal is a dead end.
WHAT THE CLIENT PAYS: services start around $100 a month and run up to six figure custom builds. What you charge is your call, and the monthly ones keep paying you for as long as the client keeps them.
What a business is for
Buy most businesses and you buy yourself the job of running them, where the income stops the moment you stop turning up.
A business is meant to give you more life, and this one is built that way. Other people do the work, the services bill month after month, and it all runs from a laptop anywhere in the world, so the business works for you instead of you disappearing into it.
Before any business can pay you, it needs something people want to buy, people to produce it, and a reliable way to find clients. You have all three from day one, so there is nothing standing between you and your first client.
What it costs
The MAC Partnership costs $25,000 and you pay it once at the start, with finance available for approved applicants. After that the brand, the clients and every dollar of equity in the business you build belong to you, with no royalties taken out of your sales, nobody telling you where you can and can't work, no staff to put on, and nothing stopping you running the whole thing from home.
PAYBACK: a handful of client projects covers the whole $25,000. Everything after that is margin you keep.
The comparison
You could, and plenty of people do. There are a few ways into this line of work and the difference is when the money goes out. With most of them you are paying out for months before a client pays you anything. Each one suits a different kind of operator and each has its place. Here is what they add up to over five years.
| The route in | What you pay | Fixed cost over 5 years | What you own at the end |
|---|---|---|---|
| Build an agency yourself Suits a serious operator building at scale, who needs people on the payroll |
Little at first, then $20,000 a month or more in wages as the team grows | $720,000 | A business, and everyone on the payroll to keep paying |
| Hire freelancers per job Suits a smaller operator working job to job. Higher cost per project, lower fixed costs |
Typically $2,000 a project, plus the chasing, the quality control, and the liability when a job goes wrong | $360,000 | The clients, but no capability, and every problem still lands on you You do get to pick a specialist for each job |
| Do it yourself with AI tools Suits a one person operation doing all of it themselves |
Typically $400 a month in tools, and you are the one finding every client, building every job and supporting it afterwards AI works like an apprentice, so it still takes a master to direct it and check what comes back |
$24,000 plus every hour you work |
Nothing you could sell, and you can only earn as much as your own time and know how allow |
| Rent a platform monthly Suits a one person operation at low volume |
Typically $750 a month, every month you trade | $45,000 | Nothing. Stop paying and it's gone |
| Buy a franchise Suits a serious operator who wants a proven system to follow |
Typically $50,000 to join, then around $2,000 a month in royalties | $170,000 | A territory, on their terms, and you can only work inside it |
| The MAC Partnership Suits either. Run it on your own, or put people on when you decide to |
$25,000, once. No royalties, no monthly fees, no wages wholesale on each job, and only once your client has paid you |
$25,000 and nothing ongoing after it |
Your brand, your clients, and a saleable capital asset worth around twice its annual profit |
THE PART THE COLUMNS DON'T SHOW: in most of these you are the one doing the work, so what you earn stops where your own hours and knowledge stop. As a MAC partner the work is not yours to do, and nothing in the model puts a ceiling on what your agency can take on, in any country you like.
Working: wages averaging $12,000 a month across the five years, $2,000 a project at three projects a month, $400 a month in tools, $750 a month to rent a platform, and a $50,000 franchise fee plus $2,000 a month in royalties. Sale value depends on profit, and twice annual profit is a common yardstick for agencies. Typical figures, not fixed ones. Put your own in and see where you land.
The discovery process
There is far more to this business than a website or an email can show you, so we take you through it properly. You start with the Info Pack and then work through three discovery sessions with us, which are video calls where we walk you through the business and show you how all of it works. By the end of them you will have seen, heard and understood the whole business rather than a summary of it.
The overview, in writing, to read in your own time before we speak.
Who we are, how the model works, how you make money from it, and what comes with your partnership.
What your day actually looks like, real examples of our work, what you do, what we do, and the systems behind it.
What you want out of this, the life you want it to pay for, and how the business gets you there.
We will also put you in touch with partners who started in the last two years, including average performers, not just the best ones. By the end of the discovery process you will have seen, heard and properly understood the whole business, and that is the point where you decide whether it is for you.
Client acquisition
You get the 2-a-Week Client System and we train you on it one on one. It runs on 20 proven strategies, each written out in exact steps. You pick the four to six that suit your market and the way you like to work, and we build you a weekly plan for each one so you always know what to do next.
Most partners get their first clients before the training is finished. Your brand, your website and your kickstart marketing are all built while you learn, and when the leads come in we show you how to set up that first meeting. Then we get on the Zoom call and run that meeting with you. We do that across your first four prospect calls, and if your first clients have not landed by then, we keep working with you until they do.
Your kickstart campaign is a set value and you fund the ad spend behind it, so put that in your budget from the start.
What you provide
You recommend it, our team builds it, and it reaches the client under your brand with your name on the invoice. Business owners are spending more on technology than they used to, and most of them know they need AI and have no idea how to do it themselves.
Every owner knows AI can help and almost none know where to start. Whatever is slowing the business down, there is a service that fixes it, cheap enough for a quick yes and paying you every month it runs.
Retail from $100/mo · recurring
An app puts a business in its customers' pockets and keeps it there. We build them for any industry you can name, and when a client wants one built around the way they actually operate, the job runs into six figures.
Paid up front · and again every month
Everyone has one, and that is exactly why there is money in it. Most are years old and quietly losing enquiries the owner never hears about. Nobody wakes up wanting a new website. They buy one when somebody shows them what the old one is costing them.
Paid up front · and again every month
Most agencies sell clicks and likes, none of which an owner can bank. We go after sales, so the client sees exactly what came back for what they spent. That is why they stay.
Every month · at your price
WHITE LABEL TERMS: your brand on the proposal, the product and the invoice. MAC stays invisible.
Proof
Every face below is a real partner running their own agency, and every product in the strip was built by our team for one of their clients. First, the numbers we can measure, because we bill them.
Of partners who complete training and onboarding. Not every buyer does the work, and these figures describe the ones who did.
Real products, shipped for real clients, under our partners' brands
"I had zero tech knowledge, and still don't. After a year following the MAC system I was generating $10,350/month in passive income. I sell the full range, low-cost AI solutions, websites, apps and digital marketing, and most clients buy additional services from me down the track."
"Before MAC I was a professional rugby captain with zero business experience. Within 60 days I had done $50,000 in sales. I never expected results like that so quickly."
"I explored various opportunities, but MAC truly stood out. Their support has been invaluable. I'm never left to figure it out alone. I recently secured a $15,000 app order from a major client."
"I started with MAC 5 years ago and have not looked back. I was able to quit my job with my passive income, with great support from the team throughout."
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More partner stories, with the numbers →
The team you're buying
Josh and Richard have run MAC since 2011. Richard Giannini has spent 30 years in franchising and has helped over 1,000 people get started in business: he built First Choice Business Brokers into a franchise from scratch, and was General Manager and Head of Training at ActionCOACH, one of the world's largest business coaching organizations. The $25,000 buys you what actually costs money: a working production company that operates as your back office from day one.
Off the line
A sample of real work off the production line, including the official app of actor John Schneider. Full showcase →
How the work splits
Your job is the people. You talk to business owners, find out what is hurting, and put a solution in front of them. If it brings back more than it costs, it is a fit.
And if the first solution is not the right one, you have others. We carry ten services and more than one way to fix the same problem, so you keep going until something lands.
Our job is everything after that. We build it, put it live, host it and look after it, all under your brand. You never touch the technical work.
Questions, answered straight
A one time investment of $25,000 (plus applicable taxes), with finance available for approved applicants. There are no ongoing fees: no royalties and no monthly fees to MAC. You don't need to hire employees, and there's no lease or rent because you can work from home.
No. You pay once at the start, and the business you build is yours. Richard Giannini has spent 30 years in franchising, and with MAC we set out to keep everything good about a good franchise, the proven system, the training and the ongoing support, without the drawbacks. You own your brand, your clients, and 100% of the equity in the business you build. It is a capital asset you can later sell. There are no royalties and no restrictions on how you market, and there is no minimum term. Buy a franchise and you are contracted to pay fees for the length of the agreement, typically five years, whether the business is trading or not, and leaving early is a legal matter rather than a decision. Here there is nothing to keep paying, so there is nothing to walk away from.
Because the hard part is already done. The big expense in this industry is the team of people who produce the work: designers, developers, marketers. We built that team over 15 years, and your partnership plugs you into it at wholesale rates, along with a marketing kickstart package where we get on your first four prospect calls with you and keep working with you until your first clients land, so instead of building a business you are growing one, and there are no royalties or ongoing fees coming out of what you make.
From the services clients purchase from you: AI services, mobile apps, websites, or digital marketing. They buy from you at your retail price; we supply the service at wholesale, at a fixed cost you know before you quote. Many of the services bill monthly, so the same client keeps paying you month after month. You keep 100% of your margin on every job.
You get the 2-a-Week Client System, built on 20 proven strategies. You pick the four to six that suit you, we build a weekly plan for each, and we get on your first four prospect calls and help you close, and we keep working with you until your first clients land. Your marketing kickstart is part of the partnership, and you fund the ad spend behind it. Most partners get their first clients during training.
Nothing, in the technology. There is no moat in a website or an app, and anyone telling you otherwise is selling you something. What is defensible is the position you build in your own market. Once a client's website, app and hosting all sit with you, moving is a genuine hassle, which is why the monthly revenue sticks. You are the person the owner knows and calls, not an offshore contractor. And being the first full service provider a business owner meets in your area is worth more than any piece of software. The moat is the position you build. We are a system for building it faster than you would alone.
Your clients are yours. Their data is theirs, always. We do the technical work behind you, and our agreements are written so the liability for that work sits with us rather than landing on you personally. That matters more than it sounds: one disputed build or one claim can cost a sole operator more than a year of profit, and someone hiring freelancers carries that exposure on their own name.
If you ever leave, your clients stay with you, because you own those relationships and we do not. What happens to the hosting and the code depends on what the client is paying for. Where a service runs on our platform and our shared code, that stays with us. Where a client has paid for their own custom build, it goes with them. Which one applies is set at the point of sale, so you and your client both know before anything is built.
Of course you could. Anyone can do anything if they want it badly enough. The reason people buy this business instead: add up the months of setup before your first client, and one client project gone wrong can burn more than the entire investment. As a MAC partner the production side is already built and paid for, so you're earning while a self-build is still ramping up, with 15 years of systems behind every sale.
Yes, and it is one on one and built around you rather than a classroom with a room full of other people. It also carries on past the training itself, because we get on your first four prospect calls alongside you. Afterward you'll continue to receive coaching and support for the life of your business. We supply your services at wholesale, and we have a vested interest in your success.
There are none. You have a worldwide territory. This isn't a location based business like a restaurant; territories would be too restrictive. You can get clients from anywhere.
Yes. You choose your own business name and we create your brand, logo, and website for you. You have complete freedom in how you present and market your business.
No. You don't do any technical work. Our team of designers, programmers, and specialists does all of it for you. You focus on talking to business owners and growing your business.
Someone who wants to be in business for themselves without figuring everything out alone. If you work well independently, are driven, and take responsibility for your results, those are the right ingredients. And the best fit of all is someone who genuinely likes talking to business owners. If you like talking to business owners and helping them get what they want, you'll love this business.
Next step
It shows you how the MAC Digital Agency model works, what's included, and whether it fits the life you want. Enter your details and it's in your inbox within minutes.
READING ON YOUR PHONE? The pack email includes a 4-page mobile summary you can read first, then come back to the full pack on desktop.
See how the MAC Digital Agency model works, what's included, and whether it makes commercial sense for you. In writing, sent to your inbox. Allow up to five minutes.
NO SPAM. NO OBLIGATION. THE MODEL, IN WRITING.
Check your inbox. The Info Pack and your next step arrive by email in the next few minutes.
The range / how you make money
It always starts with a problem the owner already has, and you put a solution in front of them that brings back more than it costs them. That is the whole job.
At one end are services from $100 a month that owners agree to easily and that keep paying you for as long as they run. At the other are websites, mobile apps and marketing projects paid up front, where you know your cost before you quote, and custom work at the top of the range runs into six figures.
The big jobs don't stop paying once they're finished either. Everything we build needs looking after, so a project pays you at the point of sale and then keeps paying you every month it stays live, which means the large deals build your monthly income as well.
Most clients buy additional services after the first one, so the first yes is rarely the last.